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Master Data Management: How It Works & Why You Need It

July 28, 2022 Venkat Obillaneni Articles

It is well-accepted that data should be a driving force for business decision-making, but it's not always easy to to achieve this aspiration in a practice. While sales, marketing, and operations teams could all benefit from access to data, it is often scrambled, misaligned, or complicated to use. After all, giving your team access to data is not a simple matter of, "Here's the key to the data vault, bring it back when you're done." Master Data...

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Enterprise Business Intelligence

March 15, 2022 Venkat Obillaneni Business Intelligence

What Is Enterprise Business Intelligence (BI)? Enterprise Business Intelligence (BI) is a set of tools and processes for analyzing data from business operations for companies to gain a competitive advantage. Analyzing data in this way reveals opportunities to improve customer satisfaction, increase revenue, and raise profit margins. According to Tech Jury, 56% of organizations leveraged BI in 2020 and reported faster and more effective deci...

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Data Integration 101: What It Is & Why You Need It

March 15, 2022 Venkat Obillaneni Articles

Data integration (DI) can help savvy businesses deal with mountains of data originating from many different sources, be it customer transactions, support tickets, supply chain updates, marketing campaigns, or the many streaming platforms (i.e., social media, Slack groups, etc.) being incorporated into business workflows. This data is incredibly valuable and helps businesses keep a finger on the pulse of their audience, but the trouble is, comp...

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Real-Time Data : 5 Examples of How it Improves Efficiency

March 13, 2022 Venkat Obillaneni Articles, Business Intelligence

Delayed decisions cost money, which is why businesses strive to act fast. The trouble is, when research is rushed, decisions about contracts, development, and even sales and support rarely work out as well as they could. That's why real-time data analysis is so powerful. With real-time data analysis, businesses can unlock insights from information they already have, and they can do it in a way that's accurate, fast, and accessible. While bu...

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6 Practical Examples of Successful Business Intelligence

March 13, 2022 Venkat Obillaneni Articles

Business Intelligence (BI) might sound like a new concept, but the term was coined over 150 years ago--long before computers. While there was no such thing as data automation or software back then, the definition of BI has remained much the same: It's the use of data to help inform better business decisions. When done right, BI has the power to transform any size of business into an ultra-competitive growth machine. After all, when you have...

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