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Thought Leadership A-Z

Natural Language Processing – What it is and why it’s important

Introduction Natural Language Processing - the application of software systems to examining, interpreting and accurately responding to speech is viewed as the next big leap in user interface technology. However, human speech is far more complex than most people realize. There are rules, such as spelling and grammar. How we interpret speech and text, though, is far less well-defined. How do you know when a person is being sarcastic, for exampl...

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Robotic Process Automation – What it is and why it’s important

Introduction Many large enterprises are using robotic process automation (RPA) to reduce costs and improve efficiency. By implementing RPA, businesses can automate repetitive and mundane tasks. RPA could represent the first step towards true intelligent automation. But what is RPA, and what are its applications in business? What Is Robotic Process Automation? RPA is a term that can be applied to any computer program that automatically perfo...

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AI Bots – Introduction and What Business Leaders Need to Know

Introduction In January 2015, Professor Stephen Hawking, Elon Musk, and several other eminent artificial intelligence experts warned the world of the dangers of AI. In their open letter, they said that society could reap major benefits from AI technology. They also called for more research into the potential dangers of artificial intelligence. We are a long way from a computer running amok in the world. We are even further away from robots ru...

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Why Content Marketing Matters for Businesses of all Size

Content marketing has become an extremely important part of many successful marketing strategies, but there are still many small and medium sized businesses that have yet to realize the full potential of this means of spreading the corporate message. It provides businesses with the opportunity of attracting customers without having to use traditional forms of advertising, but how does it work, and what are the benefits? Here’s a guide to what ...

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The Wisdom of a 30 Day Minimum Viable Product

When setting out to design and market a new product or system of any kind, our first inclination is likely to make the first release of that product or system the most functionally rich and complete that it can be. There is, however, a growing acceptance that releasing a minimum viable product (MVP) to early adopters is a far more efficient way to develop a new product or system and one that will ultimately lead to a much better deliverable. ...

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