The Benefits of Web-Based Systems Web-based applications used to be very limited in functionality. However, advances in technology, security, and internet speeds have greatly increased the potential scope of web-based systems. Today, we have web-based business accounting systems, web-based CRM systems, a web-based Microsoft Office, and more. Web-based applications offer some significant advantages over native, client-based software. Here are ...
Read More5 Types of Cloud Computing: What Are They and How Do They Work? Digital transformation is becoming a core business function. One key element to that transformation is cloud computing, which provides tools to scale while embracing agility and innovation. This approach removes the need to manage complex infrastructure, as third-party vendors offer on-demand access to infrastructure services over the internet. This gives companies ready access ...
Read MoreWhat is QA Testing: Best Practices for Quality Assurance To ensure the highest quality possible, teams must perform detailed testing of the system. They must employ a variety of testing methods. Strategies such as functional testing, regression testing, and a combination of manual and automated tests can help keep the system error-free. Take a look at this guide as we explore the answer to “what is QA testing?” and what are its benefits to ...
Read MoreIntroduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...
Read MoreIntroduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...
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