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Customer Data Could Be Your Most Valuable Asset

Customer Data Could Be Your Most Valuable Asset

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data...

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How Marketers Benefit From a Customer Data Platform (CDP)

How Marketers Benefit From a Customer Data Platform (CDP)

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some...

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CRM for Higher Revenues and Business Growth

CRM for Higher Revenues and Business Growth

Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products...

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