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enterprise-information-management-software

Enterprise Information Management: 4 Tips for Selecting Software

January 31, 2022 Venkat Obillaneni Articles

Enterprise information management (EIM) specialists dedicate themselves to discovering robust solutions to optimize an organization's use of information. EIM tools do the same, helping an organization gain visibility and access to useful information on a day-to-day basis in order to support decision making and knowledge sharing. A handful of out-of-the-box EIM solutions do exist, but most organizations find that these solutions offer very l...

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enterprise collaboration initiative

Keys to an Effective Enterprise Collaboration Initiative

January 29, 2022 Venkat Obillaneni Articles, Custom Software

The term "enterprise collaboration" seeks to encompass how employees interact with one another across the work environment, and outside of it. An enterprise collaboration Initiative can play an integral role in fostering professional relationships, teamwork, collaboration, and efficiency at scale. If you're looking to streamline processes and give your growing teams the tools they need to work together seamlessly, Aezion can help. Contact u...

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customer-data

Customer Data Could Be Your Most Valuable Asset

November 02, 2021 Parik Cheruku Articles, Custom Software

Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data analytics were 23 times more likely to excel at acquiring new customers than their competitors and 19 times more likely to be highly profitable.But what is customer data, exactly, ...

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cdp customer-data-platform

How Marketers Benefit From a Customer Data Platform (CDP)

November 02, 2021 Parik Cheruku Articles, Custom Software

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...

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customer-data-integration

Customer Data Integration: What You Need to Know

November 02, 2021 Venkat Obillaneni Articles, Custom Software

Introduction From phone calls and emails to purchases and website visits, most businesses are flooded with more customer data than they know what to do with. So how can you make the most of all this information and become a forward-thinking, data-driven enterprise Customer data integration is the answer. So what is customer data integration, and what are the benefits and best practices of integrating your customer data? What is Customer Data...

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