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Category: Articles

cdp customer-data-platform

How Marketers Benefit From a Customer Data Platform (CDP)

November 02, 2021 Parik Cheruku Articles, Custom Software

Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some data in another CRM. Some data in an ERP or DMP. How can they track customer insights with fragmented data in multiple locations? The answer: A customer data platform (CDP). Wha...

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customer-data-integration

Customer Data Integration: What You Need to Know

November 02, 2021 Venkat Obillaneni Articles, Custom Software

Introduction From phone calls and emails to purchases and website visits, most businesses are flooded with more customer data than they know what to do with. So how can you make the most of all this information and become a forward-thinking, data-driven enterprise Customer data integration is the answer. So what is customer data integration, and what are the benefits and best practices of integrating your customer data? What is Customer Data...

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crm customer relationship management

CRM for Higher Revenues and Business Growth

November 02, 2021 Tiffany Palacios Articles, Custom Software

Introduction In today’s fast-paced, ever-evolving business landscape, remaining complacent is not an option. The more information you have on your audience in the form of customer data, the better equipped you’ll be to beat your competitors and offer better products and services. One of the most valuable types of enterprise data is the relationships and interactions that you have with your customers and prospective customers—a concept summari...

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Microservices

Making the Most of Microservices: Benefits & Considerations

September 21, 2021 Ranjan Dailata Articles, Custom Software

Microservices architecture, often just referred to as microservices, is a software organization approach that revolves around turning applications into a collection of services that are loosely coupled, autonomous, and able to be deployed independently of one another. The best microservice is highly maintainable, easily tested, and organized based on business capability. With microservices architecture, teams enjoy rapid and reliable delive...

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applications-architecture

Applications Architecture: Design for The Present and Future

September 21, 2021 Ranjan Dailata Articles, Custom Software

Think of applications architecture as a roadmap, giving teams the best practices they need to follow to create an application that's well-structured, reliable, efficient and user friendly. Applications architecture encompasses patterns and techniques that are proven to provide predictable, efficient results that are compliant with business requirements. Common Applications Architecture Styles There are many architecture styles to choose from...

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