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Delayed decisions cost money, which is why businesses strive to act fast. The trouble is, when research is rushed, decisions about contracts, development, and even sales and support rarely work out as well as they could. That's why real-time data analysis is so...
Electronic Data Interchange (EDI) allows for the computer-to-computer exchange of data and documents, giving way to automated, paperless processes. We've already discussed how automating data flow is a crucial component in modern data architecture as it enables...
Having already explored the characteristics of a modern data architecture, it only makes sense that we now dive into the critical aspects of data automation, which goes hand-in-hand with data integration and implementing a successful enterprise data management...
Introduction When it comes to business success, customer data might just be the critical factor that separates the wheat from the chaff. A study by McKinsey & Company found some truly astounding results: organizations that are “intensive” users of customer data...
Introduction Collecting consumer data is critical for sales, digital marketing, and customer engagement. But storing this data in multiple systems and databases can be a challenge for organizations like yours. Say marketers keep some customer data in Salesforce. Some...
